Totem plans and manages social media around business objectives, audience needs and brand positioning—combining strategy, Reels, design, copy, publishing and performance review across Instagram, Facebook and LinkedIn.
Every engagement is adapted to the business objective, audience, available assets, budget and measurement requirements.
Effective social media is more than regular posting. Content should communicate what your business stands for, answer customer questions, build trust and support the next action you want the audience to take.
Content planning for Reels, posts, carousels and campaigns designed around the audience, brand positioning and business objective.
Concepts, scripts, shoots and editing can be planned together so short-form video becomes part of a consistent marketing system rather than isolated content.
For professional and B2B brands, content can communicate expertise, capabilities, people, proof and useful industry knowledge in a credible format.
Define what social media should achieve, who the content needs to reach and what the audience should understand or do next.
Build content pillars and a practical calendar around brand positioning, customer needs, campaigns, proof and useful information.
Develop scripts, Reels, photography, graphics, carousels, captions and other assets required for the selected channels.
Organise client approvals, scheduling and publishing so content delivery remains structured and consistent.
Review meaningful content and audience signals rather than judging success from likes or follower counts alone.
Use what performs and what customers respond to as inputs for future content, creative direction and campaign planning.