Totem plans and manages performance campaigns across Google and Meta with lead generation, retargeting, creative testing, landing-page optimisation and measurement focused on meaningful business outcomes.
Every engagement is adapted to the business objective, audience, available assets, budget and measurement requirements.
Performance marketing works best when media buying, creative, landing pages, lead tracking and follow-up are connected. Totem brings these elements together so campaign decisions are based on useful business signals rather than reach, clicks or impressions alone.
Search and intent-led campaigns designed around relevant demand, clear conversion actions, controlled budgets and measurable enquiries.
Facebook and Instagram campaigns combining audience strategy, creative testing, lead generation and retargeting to create and capture demand.
Campaigns can connect landing pages, WhatsApp and structured follow-up so prospects who show interest are not lost after the first interaction.
Define the desired outcome, target audience, offer, geography, budget and conversion action before media spend begins.
Build the campaign structure, targeting, messaging and creative variations appropriate to Google, Facebook and Instagram.
Connect ads to the right landing page, form, call or WhatsApp journey and make lead capture easy to understand and measure.
Test audiences, messages, creative and campaign variables systematically instead of making decisions from isolated short-term results.
Review campaign and lead signals using available tracking so optimisation focuses on outcomes that matter to the business.
Refine budget allocation, targeting, creative and conversion paths based on evidence gathered during the campaign.